Amazon Games Privacy Notice

Last Updated: September 25, 2024            

This Amazon Games Privacy Notice ("Games Privacy Notice") supplements the , and provides additional information about your options for how we use your personal information and how you can manage your privacy. Except as described below, Amazon Games follows the same privacy practices as described in the .

This Games Privacy Notice applies to the following services (the "Amazon Games Services"):

  • Amazon Games iD, including the Amazon Games iD website;
  • Any game we publish that directly links to this Games Privacy Notice;
  • Any of our websites that directly link to this Games Privacy Notice; and
  • Any community event or other offering we provide that directly links to this Games Privacy Notice.      

Amazon Games iD accounts are not Amazon accounts. This Games Privacy Notice identifies the differences in how you can manage and make choices about your personal information for the Amazon Games Services.

What About Cookies and Other Identifiers?

To enable our systems to recognize your browser or device and to provide and improve Amazon Games Services, we use cookies and other identifiers. For more information please read our Games Cookies Notice.

What About Account Linking?

If you have linked a third-party account or an Amazon or Twitch account to your Amazon Games iD account, you can learn more about account linking here and manage those links by visiting the "Account Linking" section on the Amazon Games iD website. If you link a third-party account, we may receive information about you from the third party. We do not share your personal information with the third party except to receive an authenticated login signal. You may only link an Amazon account if you are over the age of 18 or a Twitch account if you are over the age of 13.

What About Advertising?

We provide ad companies with information that allows them to serve you with more useful and relevant Amazon Games ads and to measure their effectiveness. We never share your name or other information that directly identifies you when we do this. Instead, we use an advertising identifier like a cookie, a device identifier, or a code derived from applying irreversible cryptography to other information like an email address. For example, if you have already downloaded one of our games, we will share your advertising identifier and data about that event so that you will not be served an Amazon Games ad to download the game again. While we do not share your specific actions like in-game activity with ad companies, we may share an advertising identifier and an estimate of the value of the ads they show you on our behalf so they can serve you with more effective Amazon Games ads. Some ad companies also use this information to serve you relevant ads from other advertisers. You can learn more about how to opt-out of personalized advertising (such as cross-context behavioral advertising) by going to the Your Ads Privacy Choices for Amazon Games page. The opt-out choices you make for your Amazon Games iD account are separate from the opt-out choices you make for your Amazon account. Please see the “What About Advertising?” section of the Amazon Privacy Notice for advertising opt-out choices related to your Amazon account.       

What Choices Do I Have?

The Amazon Games Services include settings that provide you with options as to how your personal information is being used. If you have any questions as to how we collect and use your personal information, you can contact us for assistance at games-privacy@amazon.com. The choices you make for your Amazon Games iD account are separate from the choices you make for your Amazon account. Please see the "What Choices Do I Have?" section of the Amazon Privacy Notice for choices related to your Amazon account.

  • Account Information, Access and Deletion: If you want to view, add, update, or delete information related to your Amazon Games iD account, please login to your account on the Amazon Games iD website. When you update any information, we usually keep a copy of the prior version for our records. In addition, subject to applicable law, you may have the right to request access to or delete your personal information. If you wish to do any of these things, login to your account on the Amazon Games iD website and go to the "Privacy" section on the Amazon Games iD website, or if you do not have an Amazon Games iD account, please see this page for more information.
  • Communications: If you do not want to receive email or other communications from us, you can unsubscribe using the unsubscribe link at the bottom of our emails or adjust your Communication Preferences on the "My Account" section on the Amazon Games iD website. If you don't want to receive notifications from us on the device(s) from which you access the Amazon Games Services, please adjust your notification settings in the device(s).
  • Personalized Ads: You may adjust your personalized advertising preferences for your Amazon Games iD account by visiting Your Ads Privacy Choices for Amazon Games.                    
  • Third-Party Settings: You may be accessing Amazon Games Services from devices such as a mobile device or gaming console, or through certain third-party gaming services. These devices and services are operated and managed by third parties and are subject to their respective terms and privacy policies. Please see information provided by your device manufacturer or third-party gaming service provider to manage your privacy settings for the applicable device or third-party gaming service.
  • Manage Your Child's Information: The Children and Teen's Privacy section below describes our practices for collecting and handling personal information of children and teen users. In addition to data we collect, your child may be able to share information publicly and with others depending on the products and services they use. If you are a parent or guardian and you have given us permission to collect personal information from your child, you can manage those permissions and learn more about managing the privacy and safety settings of your child's account by visiting the "Family" section on the Amazon Games iD website. Depending on your choices, certain features may be unavailable to your child. If you withdraw the permission you have provided for your child's Amazon Games iD account, they will no longer be able to play and may lose gameplay progression for certain games. In addition, your child may be accessing Amazon Games Services from a device or third-party gaming service. Please see the above section on Third-Party Settings for more information.

Children and Teen's Privacy

Some of the Amazon Games Services will provide a different experience based on what we know about a user's age and their country of residence. For example, we apply a higher level of default privacy settings to younger users. For parents or guardians, please see the "Manage Your Child's Information" Section above to see how you can manage the permissions and privacy settings for your child's account. We do not use data from children or teens to show them personalized ads.

If you are a child and want to see more information on how we handle your personal information for the Amazon Games Services, please read our Amazon Games Children's Privacy Notice.

Users who identify as under the age of 13 (or the age specified by law where they are located), are required to obtain consent from a parent or guardian before they can use certain Amazon Games Services. We do not knowingly collect personal information from such users without the consent of a parent or guardian.

For teenagers under 18, please discuss with and review this Games Privacy Notice with your parent or guardian. We urge you to never give out your real name, address, or phone number while online.

Contacts, Notices, and Revisions

If you have any concern about privacy related to the Amazon Games Services, please send a thorough description to games-privacy@amazon.com and we will try to resolve it.

Our business changes constantly, and our Games Privacy Notice will change also. You should check our websites frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your Amazon Games iD account . We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past unless we have the consent of affected customers.

Examples of Information Collected

We process your personal information to operate, provide, and improve the Amazon Games Services that we offer our customers. Examples of Information Collected include:

  • your username, email address, age, and location when you create your Amazon Games iD account.
  • your device information including the unique online ID connected to it, and gameplay data when you play our games, for example when you unlock achievements or if your device has problems.
  • your chat data or other content data that you upload or share when you interact with other gamers.
  • your facial features when you upload a photo to make an in-game character.
  • your preferences when you choose your in-game settings.

Amazon Games Additional State-Specific Privacy Disclosures

These additional disclosures are required by certain state privacy laws, and provide a Notice at Collection under the California Privacy Rights Act:            

Categories of personal information collected. The personal information that Amazon Games collects, or has collected from consumers in the twelve months prior to the Last Updated date above, fall into the following categories established by the California Privacy Rights Act, depending on which Amazon Games Services are used:            

  • identifiers such as your name, phone numbers, IP address, your Amazon Games iD account log-in information; or a government-issued identifier (e.g. a social security number or an ID you provide for identity verification, which in some cases may reflect citizenship or immigration status);
  • personal information, such as a credit card number;
  • information that may reveal age, gender or gender identity, race, sexual orientation, or other protected classifications, for example when you provide your age when creating your account, or if you voluntarily disclose this information in a chat with other users;
  • commercial information, such as purchase activity;
  • internet or other electronic network activity information, including information about your gameplay and the content of messages you send to other users using the Amazon Game Services, such as in-game chats; or information used to prevent and detect violations of our Code of Conduct, fraud or other unauthorized activity, including informing customers if such activity were to affect them;
  • geolocation data, such as the location of your device or computer;
  • audio or visual information, such as any audio and/or visual electronic communications that you submit to the Amazon Games Services, or measurements or other data derived from a photo you upload to customize an in-game character; and
  • inference data, such as information about your purchase preferences or in-game behavior.

Categories of personal information disclosed for a business purpose. The personal information that Amazon Games may have disclosed for a business purpose to the third parties identified in the "Does Amazon Share Your Personal Information?" section of the Amazon Privacy Notice in the twelve months prior to the Last Updated date above falls into the following categories established by the California Privacy Rights Act, depending on which Amazon Games Services are used:            

  • identifiers such as your name, phone numbers, IP address, or government identifier, for example if we use a third-party service to verify your identity, certain types of ID you provide for identity verification that may in some cases reflect your citizenship or immigration status;
  • personal information, such as a credit card number, for example if we use a third-party parental verification service;
  • information that may reveal age, gender or gender identity, race, sexual orientation, or other protected classifications, for example if you choose to participate in a survey distributed by a survey provider;
  • commercial information, such as the details of a product or service you purchased if a third-party service provider assists in providing that product or service to you;                          
  • internet or other electronic network activity information, such as if we use a service provider to help us gather crash reports for analyzing the health of services, or the contents of messages you send to other users using the Amazon Game Services, such as in-game chats, for example, if we use a third-party service provider to detect and filter harmful content;
  • geolocation data, such as providing a third-party service provider with your geolocation data to help us tailor your user experience;
  • audio or visual information, for example if a service provider reviews recordings of customer service phone calls for quality assurance purposes, or for example if we use a third-party service provider to derive data for customizing an in-game character based on a photo you upload; and
  • inference data, for example if we use a service provider to help us identify users that are using software or services to gain an unfair advantage over other players.

Advertising: As explained in the “What About Advertising?” section above, Amazon Games shares limited information to help ensure you receive more useful and relevant Amazon Games ads and to measure their effectiveness. Any personal information Amazon Games may have shared for the purpose of cross-context behavioral advertising, as that term is defined by the California Privacy Rights Act, in the twelve months prior to the Last Updated date above falls into the following categories: 

  • identifiers such as a cookie, a device identifier, or a code derived from applying irreversible cryptography to other information like an email address; we do not share your name or other information that directly identifies you with ad companies.
  • internet or other electronic network activity information, such as whether you downloaded or played one of our games or other measures of ad effectiveness; for example, if you have already downloaded one of our games, we will share an advertising identifier and data about that event so that you will not be served an ad to download the game again.
  • inference data; while we do not share your specific in-game actions like time played, we may share an advertising identifier and an estimate of the of the value of the ads they show you on our behalf so that they can serve you with more effective Amazon Games ads.

The categories of third parties with whom Amazon Games may share personal information for the purpose of cross-context behavioral advertising are identified in the “Does Amazon Share Your Personal Information?” section of the Amazon Privacy Notice and “What About Advertising?” section above. Amazon Games also processes personal information for the purposes of targeted advertising as that term is defined under certain state privacy laws. We do not use data from children or teens to show them targeted ads.

Children and Teens: As stated in the “Children and Teen’s Privacy” section above, Amazon Games allows children and teens to use the Amazon Games Services, but may provide a different experience based upon what we know about the user’s age. We collect data from children and teens who use the Amazon Games Services, and that data may be disclosed in a limited set of circumstances, as stated in the “Do We Share Your Information?” section of the Amazon Games Children’s Privacy Notice. We do not use data from children or teens to show them cross-context behavioral ads.

Your Data Rights: You may have certain data rights under state privacy laws, including to request information about the collection of your personal information by Amazon Games, to access your personal information in a portable format, and to correct or delete your personal information. If you wish to do any of these things, login to your account on the Amazon Games iD website and go to the "Privacy" section on the Amazon Games iD website.

Additionally, you may have the right to opt out of the processing of your personal data for cross-context behavioral advertising (also referred to as targeted advertising under certain state privacy laws). To do so, please visit Your Ads Privacy Choices for Amazon Games, where you can opt out of personalized advertising.

You may also have the right to appeal the denial of any of these rights by submitting a form that will be provided to you if we deny a data request. Depending on your data choices, certain services may be limited or unavailable. To ensure the security of your Amazon Games iD account, we will generally ask you to verify your request using the contact information you have already provided. If you do not have an account, or if you are an authorized agent under applicable state law, visit this page.                 

No sale of personal information. In the twelve months prior to the Last Updated date of this Disclosure, Amazon Games has not sold any personal information of consumers, as those terms are defined under the California Privacy Rights Act.

De-identified Data Disclosure: Amazon Games may use de-identified data in some instances. Amazon Games either maintains such data without attempting to re-identify it or treats such data as personal data subject to applicable law.

California Privacy Rights Act Sensitive Personal Information Disclosure. The categories of data that Amazon Games collects and discloses for a business purpose include "sensitive personal information" as defined under the California Privacy Rights Act. Amazon Games does not use or disclose sensitive personal information for any purpose not expressly permitted by the California Privacy Rights Act.

California Privacy Rights Act Retention Disclosure. To enable your continued use of Amazon Games Services, we keep your personal information for as long as it is required in order to fulfill the relevant purposes described in the Games Privacy Notice, as permitted or as may be required by law, or as otherwise communicated to you.            

California Privacy Rights Act Non-discrimination Statement. Amazon Games will not discriminate against any consumer for exercising their rights under the California Privacy Rights Act.

Colorado Privacy Act and Oregon Consumer Privacy Act Profiling Disclosure. Amazon Games does not engage in profiling of consumers in furtherance of automated decisions that produce legal or similarly significant effects, as those terms are defined under the Colorado Privacy Act or the Oregon Consumer Privacy Act.

Oregon Consumer Privacy Act Controller Entity Disclosure. The controller entity subject to the Games Privacy Notice and this disclosure is Amazon.com Services LLC.