Community Guidelines

The community is a place to share your thoughts and experiences (positive and negative) with other customers. The following guidelines explain what's allowed and not allowed.

By using community features, you agree to our Conditions of Use and Privacy Notice. You also agree to follow these guidelines, which we update from time to time. Community features include:

Reviews (including star ratings)
Questions and answers
Helpful votes
Lists and registries
Profile pages
Amazon Follow
Shop by Interest (including comments and replies to comments)
Amazon Inspire
Amazon Influencer
Amazon digital and device forums
Reports of violations

What the guidelines apply to

Actions you take, including:
- Sharing text, photos, videos, or links
- Marking a review as helpful
Interactions with other community members and Amazon

The guidelines don't apply to content in products or services sold on Amazon (for example, content of a book).

Who is eligible to participate

If you have an Amazon account, you can:

Create and update shopping lists, wish lists, or registries
Update your profile page
Participate in digital and device forums

You must have spent $50 on Amazon.com, using a credit or debit card, in the past 12 months, to:

Create reviews (including star ratings)
Answer customer questions
Submit helpful votes
Create idea lists
Follow other contributors
Create posts on Amazon Inspire
Comment on Shop by Interest posts and reply to others' comments

(Note: Promotional discounts don't count towards the $50 minimum spending requirement.)

What's allowed

Reviews are a key part of Amazon's shopping experience, helping millions of customers make informed purchasing decisions. Each review that you share helps others find the right products and supports a trustworthy shopping experience for everyone.

We're committed to protecting the integrity of our review system. Your genuine feedback and honest opinions help ensure that Amazon remains a place where customers can shop with confidence.

As a shopper, you're allowed to:

Post reviews if you meet the eligibility criteria to participate in contributing community content such as product reviews. However, if these contributions violate Amazon Policies, they’re subject to being removed or not being published.
Share your authentic and genuine experience with a product, including its quality, usability, performance.
Provide an honest opinion. Your review should reflect your sincere and unbiased opinion regardless of whether it’s positive or negative.
Upload your own photos or videos to provide visual details about the product or service.
Leave star ratings from one to five, without writing a full-text review.
Review free books (advanced reader copies) from authors or publishers. However, they can't require a review in exchange for free books or try to influence your opinion.
Post a product review, if a seller encourages you to leave an unbiased, un-incentivized review. Example message from a seller: "Please share your honest feedback experience with our product by leaving a review!"
Receive free products through the Vine program if you're invited to become an Amazon Vine Voice. These reviews are clearly labeled as "Vine Customer Review of a free product." As a Vine Voice, you must follow all Amazon review policies and provide your honest, unbiased opinions about products. You can only receive free products through the official Vine program offers. Accepting free products or compensation directly from sellers or brands in exchange for reviews is strictly prohibited. Your Vine Voice status should never be used for personal benefits or other free products outside the program. To learn more visit Amazon Vine.

What's not allowed

Seller, order, or shipping feedback

We don't allow reviews or questions and answers that only focus on:

Sellers and the Customer Service they provide
Ordering issues and returns
Shipping packaging
Product condition and damage
Shipping cost and speed

Why? Community content should help customers learn about the product itself, not individual ordering experiences. Your feedback about sellers, shipping, and packaging is valuable. However, it belongs in the seller feedback or customer service channels, not in product reviews or Q&A sections. That way, we keep product discussions focused on features, quality, and performance that matter to future buyers.

For seller feedback concerns (customer service, shipping speed, seller communication), go to Leave Seller Feedback and share your experience with the seller directly.

For issues with product packaging, damage, or delivery, or to learn about Amazon’s packaging programs, visit our Customer Service page.

Comments about pricing or availability

If it's related to the value of the product, it's OK to comment on price. For example, For only $29, this blender is great.

Pricing comments related to an individual experience aren't allowed. For example, Found this item here for $5 less than at my local store.

These comments aren't allowed because they aren't relevant for all customers.

Some comments about availability are OK. For example, I wish this book was also available in paperback.

However, we don't allow comments about availability at a specific store. The purpose of the community is to share product-specific feedback that will be relevant to all other customers.

Content written in unsupported languages

We only allow content to be written in the supported languages of the Amazon site where it will appear. For example, we don't allow reviews written in French on Amazon.com. It only supports English and Spanish. Some Amazon sites support multiple languages, but content written in a mix of languages isn't allowed.

Learn which languages are supported on this Amazon site.

Repetitive text, spam, or pictures created with symbols

We don't allow contributions with distracting content and spam. This restriction includes:

Repetitive text
Nonsense and gibberish
Content that's just punctuation and symbols
ASCII art (pictures created using symbols and letters)

Private information

Don't post content that invades privacy or shares your own personal information, including:

Phone number
Email address
Mailing address
License plate
Data source name (DSN)
Order number

Profanity or harassment

It's OK to question beliefs and expertise, but be respectful. We don't allow:

Profanity, obscenities, or name-calling
Harassment or threats
Attacks on people you disagree with
Libel, defamation, or inflammatory content
Drowning out opinions. Don't post from multiple accounts or coordinate with others.

Hate speech

You’re not allowed to express hatred for people based on characteristics like:

Race
Ethnicity
Nationality
Gender
Gender identity
Sexual orientation
Religion
Age
Disability

It's also not allowed to promote organizations that use such hate speech.

Sexual content

It's OK to discuss sex and sensuality products sold on Amazon. The same goes for products with sexual content (books, movies). That said, we still don't allow profanity or obscene language. We also don't allow content with nudity or sexually explicit images or descriptions.

External links

We allow links to other products on Amazon, but not to external sites. Don't post links to phishing or other malware sites. We don't allow URLs with referrer tags or affiliate codes.

Ads, conflicts of interest, promotional content

We don’t allow content if its main purpose is to promote a company, website, author, or special offer. We also don’t allow people to create, edit, or post content about their own products or services. The same goes for products and services offered by:

Friends
Relatives
Employers
Business associates
Competitors

We don't allow reviews written as a form of promotion. We remove reviews posted by someone with financial interest in the product, or any other conflict of interest. To find more examples of reviews that we don’t allow, go to Customer Reviews.

We don’t allow anyone with a financial or personal connection to the brand, seller, author, or artist to post questions. They can post answers, but only if they clearly and conspicuously disclose their connection. Example: "I represent the brand for this product." We automatically label some answers from sellers and manufacturers. In that case, more disclosure is unnecessary.

Excluding reviews and questions and answers, you can post about products to which you’re financially or personally connected. It’s mandatory, though, that you clearly and conspicuously disclose the connection. Example: “I was paid for this post.” However, brands and businesses can’t participate in the community in ways that divert Amazon customers to a non-Amazon environment. That includes advertising, special offers, or "calls to action." Content posted through brand, seller, author, or artist accounts about their own products or services doesn’t need extra labeling.

For details and more examples, read our promotional content guidelines.

Compensated or incentivized reviews

As a customer, you’re NOT allowed to:

Create, edit, or remove a review in exchange for compensation, including payments, refunds, discounts, products, gift cards, warranties, or services. This policy applies even if a seller offers a refund to remove or change a negative review. Reviews influenced by compensation through any channel, including social media sites, violate our guidelines and may be removed.
Post reviews on your own product (if you’re also a seller) or on a competitor’s product.
Post reviews on products that you have financial interest in.
Post reviews on products from sellers, authors, brands, or artists that you have a personal connection with.
Post your own or others’ private information, such as but not limited to phone numbers, email addresses or physical addresses.
Post a review for a product before it has been delivered to you. Reviews should be based on actual experience with the product.

Plagiarism, infringement, or impersonation

Only post your own content or content that you have permission to use on Amazon. This restriction includes text, images, and videos. You're not allowed to:

Post content that infringes on intellectual property (including copyrights, trademarks, patents, trade secrets) or other proprietary rights
Interact with community members in ways that infringe on intellectual property or proprietary rights
Impersonate someone or an organization

Illegal activities

Don't post content that encourages illegal activity like:

Violence
Illegal drug use
Underage drinking
Child or animal abuse
Fraud

We don't allow content that advocates or threatens physical or financial harm to yourself or others. This restriction includes terrorism. Jokes or sarcastic comments about causing harm aren't allowed.

It's also not allowed to offer fraudulent goods, services, promotions, or schemes (make money fast, pyramid).

You’re not allowed to encourage the dangerous misuse of a product.

Medical claims

We don't allow any statements or claims related to preventing or curing serious medical conditions or severe symptoms. This policy applies to all products, including foods, beverages, supplements, cosmetics, and personal care/general products.

Consequences for violations

Violations of our guidelines make the community less trustworthy, safe, and useful. If someone violates the guidelines, we may:

Remove their content
Limit their ability to use community features
Suspend or terminate their account
Withhold payments

If we find unusual reviewing behavior, we might limit the ability to submit reviews. If we reject or remove your review for guidelines violation, you won't be allowed to review that product again.

If someone violates state and federal laws, including the Federal Trade Commission Act, we might take legal action. This action may result in civil and criminal penalties.

As a valued member of our community, you play a crucial role in helping other customers make informed purchasing decisions. And maintaining trust.

Here are some examples of violations that you may be exposed to and should report:

Finding a gift card in your product package. For example: "You're our lucky winner of a $50 Gift Card! To claim your prize, leave a 5-star review."
Receiving refund or free replacement offers while asking you to change, remove a negative review or leave a positive review. For example: "We apologize for any inconvenience regarding your order and would like to offer you a full refund for your purchase. Could you also help by updating your comment for our customer service after receiving your refund?"
Getting messages from sellers or fake review brokers about full reimbursement for buying and reviewing products. These messages may come through external (for example, social media) or Amazon’s internal channels (Buyer-Seller Messaging service). For example: "Send your order number or a screenshot to support@abcdec.com. Our support team will process a refund for you when you leave us a review. You also don't need to return [product]."
Being asked to contact sellers outside Amazon (through email, phone, or social media) about reviews and/or providing customer service. For example: "If you're not happy with your product, contact our customer service team before leaving a negative review."
Scanning QR codes or following links that require reviews for warranty registration. For example: "Scan here to qualify for your warranty." The QR code leads to an external website that requires a product review to receive the warranty-required website.

How to report violations

To maintain the integrity of our reviews, we encourage you to be aware of and report the common violations.

You have multiple ways to report reviews or sellers on Amazon:

Reporting review compensations

If someone offers you compensation to create, edit, or remove a review:

Fill the Report Review Compensation form.
Include the product name, upload up to four images, and provide a detailed comment.
Select Submit. After we receive your report, we'll investigate and take appropriate action.

Reporting a review

Locate the review: on the product detail page, find the review you wish to report.
Select Report. This button is located below the review.
Follow the prompts: a popup will appear, and you can select the reason for your report and submit it to Amazon.

Reporting an issue with the product or seller:

You can report an issue with the product or seller directly from the product's detail page on the Amazon website.

Navigate to the product detail page of the item that you want to report.
Scroll down to locate the link labeled Report an issue with this Product or Seller.
Select the appropriate option from the drop-down menu.
Submit your report.

Seller reports of attack by a competitor

If you're an Amazon Seller and believe that a competitor has attacked your product:

Go to the Seller Central.
In Seller Central, find the "Help" icon in the top-right corner.
Select "Get Support" or navigate to your Account Health Dashboard.
Select Report Abuse or choose the relevant issue from the available options.
Select the violation type.
Provide the requested details and submit a report.

To find more information about the Amazon Community and more ways to contact us, follow these steps:

Visit Customer Service.
Select Help with something else (if this button is displayed).
Select Something else.
Select Amazon Community.
Select the most appropriate option from the list of Amazon Community features.

Preventing and Stopping Reviews Abuse

Amazon invests significant resources to stop fake reviews before our customers find them. We use a combination of sophisticated tools and expert investigators to find and stop abusive behavior. Our team takes legal action against fake review brokers who try to deceive our customers.

To learn more about what Amazon does to ensure that customers have a trustworthy reviews experience, visit this page.