Learn More About Ads On Kindle and Fire Tablet

If your device includes ads, sponsored screensavers appear on your device's lock and home screens.

Amazon is able to offer some device models at a subsidized price by including personalized advertising on the device.

Kindle e-reader display ads as a screensaver when your device is in sleep mode and on your home screen marked as "Sponsored." On Fire tablet, ads display on the lock screen. Sponsored content tiles in the Continue and Discover row on the Fire tablet home screen are an addition to our featured content. Tap on an advertisement for more details. Connect your device to the internet to receive the latest offers.

If you originally purchased a device with ads, you can unsubscribe by making a one-time payment to cover the difference between the device price with and without lockscreen ads. You can find more details on how to unsubscribe from lockscreen ads on our Help page: Remove Ads from Your Lockscreen.

If you have an eligible device and aren’t already subscribed to personalized ads, you can subscribe at no charge from the Manage Your Devices page.