Seller certification and credential program

A certification is an attribute recognized or awarded by the U.S. federal government or other standard-defining organizations. A credential is granted by Amazon Business to eligible sellers based on objective, trustworthy data sources. These certifications and credentials are often valuable to business customers with specific sourcing needs or requirements.

Seller certifications and credentials allow third-party sellers to display one or more of the 150+ recognized designations for diversity, ownership, and quality. You can view a seller’s certifications or credentials throughout the Amazon Business store.

Note: Amazon is not a certifying body, and does not assist in obtaining certifications. Sellers determine their own eligibility for a certification and are responsible for obtaining the appropriate supporting documentation.

Seller certification verification

Third-party sellers provide any diversity, quality, or other certifications made available to you through Amazon Business (for example, a minority-owned business certification). Amazon does not independently verify them. Carefully review and validate any certifications and supporting information that you use to make your purchasing decisions. Amazon is not responsible for any certifications or supporting information provided by third-party sellers.

Seller credential verification

Amazon recognizes the following certifications:

Diversity and ownership certifications

  • Small Business
  • LGBT Business Enterprise
  • Minority-Owned Business
  • Women-Owned Business Enterprise
  • Woman-Owned Small Business
  • Economically Disadvantaged Women-Owned Small Business
  • SBA-Certified Small Disadvantaged Business
  • SBA-Certified HUB Zone Firm
  • SBA-Certified 8(a) Firm
  • Veteran-Owned Small Business
  • Service Disabled Veteran-Owned Small Business
  • 100+ State Diversity Certifications

Quality certifications

  • ISO 9001 – Quality Management Systems
  • ISO 13485 – Medical Devices Standards
  • ISO 14001 – Environmental Management Systems
  • ISO 22000 / HAACP – Food Quality Standards
  • ISO/TS 16949 – Quality Management Systems – Automotive
  • AS 9100 – Quality Systems – Aerospace
  • AS 9120 – Quality Systems – Aerospace – Distributors

Government certifications:

  • Federal Acquisition Regulation (FAR) form 889

Credentials are what Amazon grants to sellers based on eligibility criteria and trustworthy data sources.

Amazon recognizes the following credentials:

Diversity and ownership credentials

  • Classified Small Business - Gartner Standard
  • Classified Small Business - SBA Standard

Quality credentials

  • Business Hour Delivery Credential: The Business Hour Delivery Credential is awarded to sellers who have shown a high track record of delivering during business hours to Amazon Business customers with commercial addresses. This helps you choose sellers who can deliver when your business is open, avoiding lost or stolen packages.